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Pricing & ROI

AI Consulting Cost: 20 to 200 Employees

Ignacio Lopez
Ignacio Lopez·Fractional Head of AI, Work-Smart.ai·Coconut Grove, Miami
Published March 25, 2026·12 min read·LinkedIn →

AI consulting for a 20 to 200 employee company costs $5,000 to $10,000 for an audit, $10,000 to $50,000 for a build, and $5,000 to $12,000 per month for fractional AI leadership. Year 1 lands between $20,000 and $110,000. Most clients hit ROI inside 6 to 9 months.

The first question every CEO, COO, and managing partner asks me is the same one: "How much does this cost?"

It makes sense. You've been thinking about AI for months. You've read the articles, listened to the podcasts, and probably sketched out what it could look like in your own operation. The moment you consider actually hiring someone to build it, the question lands.

One construction company I audited was spending $78K a year on manual reporting. A $15K dashboard build eliminated it. That's the kind of math this guide is built around.

The reason you're asking is usually one of three situations.

Your data is scattered across Excel, email, QuickBooks, Google Drive, and WhatsApp. Nobody has a single source of truth. You've bought tools, a CRM here, a BI platform there, and they sit disconnected. You need someone who treats data as the starting point, and you need to know what that costs.

Your team is using ChatGPT and other AI tools on their own. You don't have a policy. You don't know what's exposed. You know it's a risk and you know someone needs to govern it. You don't yet know whether it's a $10K problem or a $100K problem.

You got quoted $400,000 by a Big 4 firm. They described a twelve-week engagement with a team of consultants. You want to know whether that's your only option, or whether there's a smarter way to structure the investment.

All three buyers are asking the same underlying question. What will it actually cost to get from where we are to where we need to be?

This post is the honest answer.

The 3 Engagement Models and What They Cost

The price of AI consulting depends almost entirely on which of three models fits your company. Most mid-market companies start with one and move to the next.

Model 1: AI Ops Audit. $5,000 to $10,000 (2 to 4 weeks)

This is the entry point. It's built for CEOs who say, "I know we need to do something about AI, but I don't know where to start." Full scope on the AI Ops Audit page.

An AI Ops Audit is a diagnostic. I map four things. Your data (where it lives, how it flows, where the quality issues are). Your tools (what you've bought, what your team found on their own, what's exposed). Your processes (where you're losing time and money). Your team's AI usage (what's governed, what's shadow). You get a decision document, not a slide deck, with a clear recommendation on what to build first and why.

What's included:

  • Complete inventory of all AI tools in use (sanctioned and unsanctioned)
  • Data readiness assessment (can your data support AI, or does the foundation need work?)
  • Process efficiency map (your top 10 time and cost drains, rated by automation potential)
  • Shadow AI risk report (what data has been entered into public tools, what's at risk)
  • Prioritized roadmap (quick wins ranked by impact)
  • 60-minute executive briefing with the founder, not a junior analyst

Who chooses this: CEOs who need clarity before they commit budget. Family offices evaluating operational improvement. Construction companies trying to see their real efficiency gaps. Legal firms asking whether AI can meaningfully reduce admin overhead.

The math: $5K to $10K for a diagnostic that costs Big 4 firms $50K to $200K. If you move forward with implementation, this fee credits toward the build. If you decide to execute internally, you have a clear roadmap.

Model 2: AI Foundation Build. $10,000 to $50,000 (4 to 16 weeks)

This is the implementation. It starts with the audit findings and builds the systems. Full scope on the AI Foundation Build page.

An AI Foundation Build takes your priorities from the audit and ships a production-ready system. Not a prototype. Not a pilot. Something that runs and works. It might be a consolidated data layer and live dashboard. It might be a private AI assistant trained on your internal documents. It might be a WhatsApp agent for lead qualification. It might be a governance policy and team training. What gets built depends on your operation and what will move the needle fastest.

What's included:

  • Phase 0: Audit findings (or a fresh diagnostic if you skipped the audit)
  • Phase 1: System design and architecture (data layer, integrations, AI layer, governance)
  • Phase 2: Build and testing
  • Phase 3: Deployment and team training
  • Phase 4: Handoff documentation and 30-day support

You work directly with me, not a team of junior developers. This is production work and it ships.

Cost drivers:

  • Company size (20 people ≠ 150 people)
  • Data complexity (clean data in one system ≠ scattered across six)
  • Number of integrations (one system ≠ five disconnected tools)
  • Scope of automation (one process ≠ five critical workflows)

Who chooses this: Companies that did the audit and said, "We know exactly what we need." Construction firms moving off Excel into a real dashboard. Financial services companies consolidating their data layer. Manufacturers building a private AI system for their operations. Legal firms automating document review and client communication.

The math: $10K buys a small, focused build (one data consolidation, one dashboard, one governance policy). $50K buys a larger implementation (multiple integrations, custom automation, extensive training).

Model 3: Retained AI Operations. $5,000 to $12,000/month (Ongoing)

This is fractional AI leadership. It's built for companies that need ongoing AI strategy, governance, tool selection, and optimization but don't need (or can't justify) a full-time Chief AI Officer at a $200K to $250K salary.

Retained AI Operations means I'm on your team. I sit in on leadership meetings. I review new tool selections before the team adopts them. I monitor your AI spending. I adjust your strategy as the market shifts. I handle governance updates. I'm the person your CFO calls when the CEO asks, "Should we buy this AI tool?"

What's included:

  • Monthly strategy session with leadership
  • Vendor and tool evaluation and approval
  • Governance policy updates and enforcement
  • Performance monitoring and optimization
  • Industry updates and competitive intelligence
  • Direct access for urgent questions

Who chooses this: CEOs who finished a build and realized they need ongoing guidance as AI tools evolve. Financial services firms managing regulatory exposure and AI risk. Construction companies scaling operations. Family offices building out their authority footprint.

The math: $5K per month for a smaller company with simpler AI operations. $12K per month for a larger company with multiple tools, multiple teams, and deeper strategic complexity.

Pricing Comparison Table: AI Consulting Options

The table below compares your primary options. A fractional CAIO, a Big 4 firm, a boutique AI agency, a full-time AI hire, and a DIY approach.

FeatureFractional CAIO (Work-Smart)Big Consulting FirmBoutique AI AgencyFull-Time AI HireDIY (Train Your CTO)
Initial Audit$5K to $10K, 2 to 4 weeks$50K to $200K, 6 to 8 weeks$3K to $8K, 2 to 3 weeks0 (salary sunk cost)0 (internal time)
Implementation Build$10K to $50K, 4 to 16 weeks$100K to $500K, 12 to 24 weeks$20K to $100K, 6 to 12 weeksVaries (salary sunk cost)Varies (internal time)
Ongoing Monthly Cost$5K to $12K/month$10K to $30K/month (if retained)$3K to $8K/month$15K to $25K/month (salary only)Internal time (value varies)
Year 1 Total$30K to $110K$150K to $800K$50K to $200K$90K to $150K$0 to $50K (hidden)
Speed to Business Value4 to 16 weeks12 to 24 weeks6 to 12 weeks8 to 16 weeks (hiring + ramp)12+ weeks (learning curve)
Hands-On Build?Yes. I build itNo. They guide, clients implementSometimesDepends on hireNo
Best ForMid-market, 20 to 200 people, want production systems fastFortune 500, need strategy + brand credibilityTech-forward approach, shorter timeline than Big 4200+ people, want dedicated embedded resourceVery small companies (<50 people), have spare technical capacity, long timeline tolerance

What Drives Cost Up or Down

Inside any engagement model, the actual price depends on four core factors.

Factor 1: Company Size. A diagnostic for a 25-person company costs less than one for a 200-person company. More departments, more systems, more processes to map, more stakeholders to interview. The deliverable is the same in both cases. A clear picture and a roadmap. The price difference is usually inside the published range ($5K for small, $10K for large), not a dramatic jump.

Factor 2: Data Complexity. This is the biggest cost driver. One construction company had 15 Excel tabs, a QuickBooks instance, and WhatsApp conversations. High chaos, low complexity. Five main systems and a clear consolidation path. A different company had data in QuickBooks, Salesforce, a homegrown ERP, three databases, a legacy AS/400 system in maintenance mode, and institutional knowledge sitting in three people's heads. Same conceptual problem. Very different cost. The integration work is exponentially harder.

Factor 3: Number of Systems to Integrate. Each integration multiplies complexity. One system into one dashboard is linear work. One system into six is not. API work, field mapping, reconciliation, conflict resolution. If your entire operation runs on a single ERP, the implementation is straightforward. If it spans Salesforce, NetSuite, HubSpot, Zapier, Power BI, and a legacy accounting system, the build is more involved.

Factor 4: Industry Regulations. Financial services need compliance and audit trails. Healthcare needs HIPAA. Legal firms need privilege and confidentiality. Manufacturing has supply chain documentation requirements. Regulated industries cost more to build for. The core AI work isn't different. The governance, audit trail, and security layer is.

How to Budget for Year 1

If you're building a business case, here's a realistic Year 1 budget for a mid-market company moving from "we're thinking about AI" to "we've shipped one major system and tightened our governance."

Conservative scenario (small, focused build):

  • Audit: $5,000
  • Build: $15,000
  • Retained operations (6 months): $30,000 ($5K/month)
  • Year 1 total: $50,000

Moderate scenario (medium company, multi-system build):

  • Audit: $8,000
  • Build: $35,000
  • Retained operations (6 months): $42,000 ($7K/month)
  • Year 1 total: $85,000

Comprehensive scenario (larger company, multiple builds, full governance implementation):

  • Audit: $10,000
  • Build: $50,000
  • Retained operations (6 months): $60,000 ($10K/month)
  • Year 1 total: $120,000

Now the ROI frame.

One construction company saved 8 hours per week through process consolidation and automation. 8 hours × $50/hour (loaded labor cost) × 52 weeks = $20,800 per year. The build cost $25,000. Payback in 14 months.

A financial services company eliminated 65 manual hours per month of reporting across their wealth management team. 65 hours × $60/hour × 12 months = $46,800 per year. The build cost $40,000. Payback in 10 months.

A legal firm eliminated 12 hours per week of document search and retrieval. 12 hours × $75/hour × 52 weeks = $46,800 per year. The build cost $30,000. Payback in 7.7 months.

The pattern is consistent. If you automate the real pain points, not hypothetical AI use cases, but processes that currently waste 8 to 15 hours per week per person, ROI usually exceeds cost inside 6 to 9 months.

How to Justify the Investment to Your Board or Partners

When you present this to your CFO or your board, you need to reframe the question.

The question isn't, "Should we spend $50K to $85K on an AI consultant?"

The real question is, "How much are we losing right now because our data is scattered, our processes are manual, and we don't know where we actually stand operationally?"

One CEO told me, "I realized I was burning the equivalent of $50K every quarter on inefficiency. I just wasn't seeing it as a line item."

Here's a concrete framework.

Step 1: Identify your largest manual process. What's one thing your team does repeatedly that takes 8+ hours per week? For construction companies, it's usually project status reporting and cost reconciliation. For financial services, it's quarterly reporting and data reconciliation. For legal firms, it's document search and matter reconciliation. For distribution companies, it's inventory reconciliation and order fulfillment reporting.

Step 2: Calculate the cost of that process. How many people touch it? How many hours per week does it consume? What's the fully loaded hourly cost for those people? Example. One construction company had three people spending 10 hours per week on project status. 30 hours total. At $50/hour fully loaded, that's $1,500 per week, or $78,000 per year.

Step 3: Ask, "What if we reduced that by 80%?" If you consolidated the data and built a live dashboard, could that 30-hour process become a 6-hour process? Most of the time, yes. That's $62,400 per year in labor freed up. The build costs $30,000. Payback in 5.8 months.

Step 4: Present to your board. "We're spending $78,000 per year on a manual process that would cost $30,000 to automate. If we're 70% successful, we hit payback in 8 months and we get better operational visibility in the meantime." That's a business case. Not "we need AI." Instead, "we'll eliminate this specific $78K per year cost."

The pricing in this post is honest. It's based on real engagements across construction, legal, financial services, distribution, and professional services. Most of my clients started exactly where you are. The audit gave them clarity. Many also reduce out-of-pocket cost using R&D tax credits and grants. Confirm eligibility with your CPA.

You can take the free assessment and see which layers of the AI Operating System your company needs. If you'd rather talk directly, book a 30-minute call. Either way, you'll have clarity before you commit to anything.

Ignacio Lopez

Ignacio Lopez

Fractional Head of AI, Work-Smart.ai · Coconut Grove, Miami. Fractional Head of AI for mid-market companies with 20 to 200 employees.

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Questions

Frequently Asked Questions

You can skip it. Most companies don't. The audit costs $5K to $10K and takes 2 to 4 weeks. A build without an audit costs more and takes longer because you learn what matters while you build. The audit is cheap insurance. It surfaces the quick wins, the things to avoid, and the real first priority. Skipping it usually means spending more on the build and getting a less focused result.

Sometimes. If you have someone with deep expertise in data architecture, AI governance, and systems integration, they can lead it. That person is usually a VP of Engineering or a CTO. Most mid-market companies have technical people, but not people with specific AI infrastructure experience. That gap is why the fractional model exists.

A full-time Chief AI Officer or VP of AI costs $150K to $250K per year in salary plus benefits. Plan on 6 to 8 weeks to hire and ramp them. The fractional model gets you expertise on day one. If it's working after six months, you hire a full-time person who inherits a working foundation instead of starting from zero.

ChatGPT is a useful tool. It is not an AI Operating System. A generic model can't answer questions about your customer list, your financial records, your employee handbook, or your project costs. The build cost covers the architecture, the private AI layer, the integrations, the governance, and the testing and deployment.

The audit is a standalone engagement. You get the decision document and you own it. If you decide to execute internally, you have a clear roadmap. No pressure, no follow-on commitment. If something changes in your business, you can reach out anytime.

Only if you're a larger organization (200+ people) or your scope is already specific. If you say "we need a WhatsApp AI agent with Salesforce integration," I can quote it. If you say "we need to do something with AI but we're not sure what," the audit is the first step.

Yes. Three programs help. Federal R&D tax credits cover 65% of contractor payments as Qualified Research Expenses. Florida's IWT grant reimburses 50% to 75% of training costs. SBA 7(a) loans spread the investment into monthly payments while you still capture credits on the full amount. On a $50K build, the combined offset is typically 18% to 23%. Most eligible companies never claim it. This is general information, not tax advice. Confirm eligibility with your CPA.

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